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Yifan Liu
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From AR To NFTs — How Gallery Weekend Beijing 2022 Is Thinking Digital
The sixth edition of the event features some 40 exhibitions, plus digital activations including Douyin campaigns and an AR map. Read More -
Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More -
Baidu Unveils Its Virtual Environment Amid China’s Metaverse Boom
XiRang is still a work-in-progress, but serves as a proof-of-concept for how Baidu is approaching the metaverse. Read More -
How The 2021 Chengdu Biennale Aims To Vitalize China’s Cultural Presence
Set to run until April 6, the Biennale features more than 275 artists in one of China's largest-scale art fairs in the post-COVID era. Read More -
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
The British Museum’s Latest Art Toy Play: Alice In Wonderland Blind Boxes
In partnership with Bluepiper Studio, the crowdfunded project leverages the museum's IP and China's ongoing blind box craze. Read More -
Tencent And Dunhuang Research Institute Commemorate Cultural Heritage With NFTs
Released for China's 9/9 Charity Day, the NFTs are the first non-profit collectibles offered by the long-time collaborators. Read More -
3 Ways Suning Art Museum Grew Its Profile And Audience In 2020
At a webinar hosted by Museum 2050, curators shared strategies that helped the Shanghai-based institution overcome its growing pains. Read More -
4 Key Takeaways from Douyin’s 2020 Report
What did Douyin's increasingly diverse audience do, share, buy, and like on the platform in 2020? Read More