To publicise its participation in Night at the Museums to a Chinese audience, New York’s China Institute, a non-profit organisation focused on China, posted a Chinese-language flyer to WeChat. The Institute, founded in 1926, sent the promotional material to partners at Flushing Town Hall for further exposure.
Night at the Museums, which will be held on Tuesday, June 25th, is a free annual event produced by the Downtown Cultural Association as part of the River to River Festival 2019. The event sees guests invited to spend an evening exploring museums and historic sites throughout Lower Manhattan.
Participants can tour the China Institute’s latest gallery exhibit “Art of the Mountain: Through the Chinese Photographer’s Lens”. Additional attractions include live Chinese music performances, art activities, and short films.