From October 20 to November 6, Digital Art Fair will host an interactive and immersive Xperience in Hong Kong’s Central district. The neighborhood-wide exhibition will showcase more than 400 digital artworks by some 70 international artists, including FEWOCiOUS, Kyeong Taek Kook, Sharmaine Kwan, and Bamboo Scenes, and notable galleries such as Unit London, de Sarthe, and Shout Contemporary. They will be featured across five Zones — from the Prestige Zone, dedicated to exhibiting world-class digital art, to the Virtual Zone, which will host augmented and virtual reality experiences.
A key highlight of this year’s event is the Xperience Art Project, the fair’s first public art installation on Queen’s Road. The participatory project invites visitors to create their own digital and generative artworks, which will collectively form a video wall on the venue’s facade.
“We see that digital art has become increasingly popular among the young audience, with many wishing to make their own NFT,” said Gillian Howard, Digital Art Fair Founder and Global Fair Director. “Through this public art installation, we hope to push the boundaries and connect art lovers and digital artists with this art-making xperience, continuing our vision of advancing art and culture with technology.”
“Through this public art installation, we hope to push the boundaries and connect art lovers and digital artists with this art-making xperience, continuing our vision of advancing art and culture with technology,” said Digital Art Fair’s Gillian Howard. Image: Digital Art Fair
As part of that mission, Xperience’s Immersive Zone will feature its “Digital Artist of the Year,” Jacky Tsai. Known for his richly colored pop art landscapes that blend Eastern and Western references, Tsai has launched himself into the Web3 realm over the past year. His first programmable NFT, Chinese Floral Skull, sold for $302,400 at Sotheby’s last October, while the London-based artist has most recently teamed up with Martell to design the cognac house’s first NFT.
At Xperience, Tsai will unveil an immersive art experience featuring his works from the past decade and across a variety of mediums. “In this exhibition, I am delighted to present different forms of digital and physical art, such as the immersive art experience Jacky Tsai’s 10 Years, a special hologram which is rarely seen in fine art fairs, and also projection, NFTs, prints and sculptures,” he said.
The Digital Art Fair Xperience has also teamed up with LG Electronics Hong Kong, the event’s exclusive digital screen partner, to present works digitally and in virtual reality on the company’s newest products such as the OLEDevo Gallery Edition G2.
Works at the fair will be presented digitally and in virtual reality on frames by LG Electronics, the event’s exclusive digital screen partner. Image: LG Transparent OLED Signage displaying Refik Anadol’s An Important Memory for Humanity in Seoul / courtesy of LG Display
At a time when Web3 technologies are revolutionizing art at speed, Xperience will be a prime showcase for the new dimensions of digital and NFT art. And for a fair that welcomed more than 25,000 visitors in 2021, the show is set to be not just a platform, but a participatory event where audiences are offered a view into how they could help shape digital art futures.
The Digital Art Fair Xperience runs from October 20 to November 6 at 59-65 Queen’s Road Central, Hong Kong. Tickets are currently available for purchase via Klook.
