Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021

This is the first extensive report to focus on livestreaming in the context of cultural institutions. 

COVID-19 has radically impacted how cultural institutions around the world engage audiences and livestreaming is emerging as an increasingly vital tool. 

This report presents four key case studies from 2020 (British Museum, Palace of Versailles, UCCA Beijing, and National Museum of China) that showcase the dynamic application of live video. In addition, the report draws from industry insights to offer tips and actionable steps for organizations considering integrating livestreaming within existing strategies.  

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