Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
E-commerce livestreaming has taken off over the past year, and China’s recent coronavirus experience has cemented its importance as a critical tool for brands to stay connected to consumers.
But in an increasingly crowded marketplace, how can high-end and luxury brands distinguish themselves from the scores of others? With engaging content that gives audiences more to look forward to than a host describing items in details and urging sales through discounts.
Download Jing Daily and Content Commerce Insider (CCI)’s white paper “Next-Level Livestreaming: How Luxury Brands Can Stand Out to Drive E-Commerce Sales” below to discover the evolution of e-commerce livestreaming in the Chinese market.