Digital Engagement Series If it wasn’t evident prior, the pandemic has emphasized the nonprofit arts sector’s need to dismantle the silos prohibiting collaboration in digital engagement. In recognition of this, […]
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try […]
The conference will be held on Zoom and will bring together individuals from the commercial, public, academic, third sector and voluntary sectors to promote learning, discussion and debate around digital technologies and digital heritage, including virtual access to heritage, diversity in digital cultural heritage, and digital heritage and the environment.
Faced with a global pandemic, museums around the world have pivoted to digital in order to meet the needs of their audiences and to fight for their own survival. In February 2021, we will be holding a virtual edition of our popular MuseumNext Digital Summit to discuss at what we’ve learnt in a challenging year […]
In an age of periodic lockdowns, there is a need to find innovative and creative ways to engage and grow our audiences. Many arts & heritage organisations have some sort of digital collection, how can these assets be repurposed to meet today’s challenges? You will learn from 3 specialists about the opportunities available for interpretation […]
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to […]
Join The Art Newspaper for an informal discussion on 26 February at 4pm GMT between our Art Market Eye team of Georgina Adam, Anna Brady and Anny Shaw as they give their views on some of this year's top headlines, ask whether art fairs' newest revenue generating strategies - or gimmicks - will work, and, […]
Now more than ever it’s vital that the people you engage with become your biggest fans and supporters of the work you produce. Whether it’s customers, donors, members, or artistic partners, your audiences love to experience a personalised and relevant connection to your organisation. When you use multiple software platforms to store and manage your […]
Are you looking to get started with digital advertising? Would you like to know how to reach a wider audience online? The Digital Culture Network has teamed up with Google Arts & Culture for this session which explains how you can take advantage of social, search and display advertising to extend the reach of your […]
Are you looking to get started with data analytics? Would you like to better understand how visitors found your website, and what they did when they got there? The Digital Culture Network has teamed up with Google Arts & Culture to illustrate how you can use data and web analytics to help your organisation grow […]
