Converting Planners to Bookers (Experiences Sector)

When visitors start booking again we want to ensure that all our efforts to inspire them can be converted into bookings. COVID-19 has changed our visitors, but some fundamentals still […]

DISCOVERY: Arts, Culture, COVID-19

How is the COVID-19 crisis shaping arts and culture across America? On Episode 4 of DISCOVERY, we’ll talk with Arthur Cohen, CEO and cofounder of LaPlaca Cohen. He’ll share insights […]

City Fair: European Destination Workshop

Ideally placed in a vital moment in Europe’s tourism recovery, City Fair is the opportunity to lay the foundations for the return of long-haul clients. The event brings together selected […]

An Exciting Time for Brands | WITH Paris

The first half of 2020 has not spared brands. Neither did the recent social protests. The Black Lives Matter movement and imminent American elections have particularly forced brands to fist-wave, […]

Recovery Strategies for Chinese Tourism Marketing

Dragon Trail’s July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and other businesses can be doing to engage the Chinese travel […]

How Travel Brands Utilize WeChat Now and in Future

Leveraging WeChat marketing to reach Chinese travel consumers For global travel and retail brands with the ambition to expand in China, recognizing WeChat as a major channel to tell a […]