A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. Join three Digital Culture Network Tech Champions, James Akers (Data Analytics and Insight), Roberta Beattie (Websites), and Peggy Naumann (Email Marketing) as they discuss the different platforms, approaches, and strategies to […]
Valerie Cassel Oliver, Curator of Modern and Contemporary Art, Virginia Museum of Fine Arts, and The Armory Show's 2021 Curatorial Leadership Summit Chair, in conversation with Agnes Gund, President Emerita of the Museum of Modern Art, New York, and Founder of the Art for Justice Fund, will explore the realities, challenges, and future visions of […]
In response to the COVID-19 pandemic, digital offerings from the arts and culture sector have expanded dramatically. From streamed live performances to virtual museum tours, organisations have embraced digital projects in myriad creative ways with the aim of growing audience engagement. But this increased activity has further highlighted a divide between those who can and cannot access digital content easily. The arts and cultural […]
Join The Art Newspaper for an informal discussion on 26 February at 4pm GMT between our Art Market Eye team of Georgina Adam, Anna Brady and Anny Shaw as they give their views on some of this year's top headlines, ask whether art fairs' newest revenue generating strategies - or gimmicks - will work, and, […]
Now more than ever it’s vital that the people you engage with become your biggest fans and supporters of the work you produce. Whether it’s customers, donors, members, or artistic partners, your audiences love to experience a personalised and relevant connection to your organisation. When you use multiple software platforms to store and manage your […]
Are you looking to get started with digital advertising? Would you like to know how to reach a wider audience online? The Digital Culture Network has teamed up with Google Arts & Culture for this session which explains how you can take advantage of social, search and display advertising to extend the reach of your […]
Milan will be the hub of political debate about the key role culture can play to face the greatest challenges of our time: climate change, social inclusion, creative workforce, centre […]
The next installment of "Reimagining the Future of the Arts" will explore the forthcoming study, "The Alchemy of High-Performing Arts Organizations, Part II: A Spotlight on Organizations of Color," a […]
Are you looking to get started with data analytics? Would you like to better understand how visitors found your website, and what they did when they got there? The Digital […]
The Literoom is a think tank, an incubator, and an accelerator - an open association based in Basel, Switzerland, the home of several world class art institutions and the centre […]
