With the global pandemic forcing cultural institutions across the United States to close their doors and pivot to digital engagement tools, WeChat Go has teamed up with 11 U.S. museums to launch individual Mini Programs, non-downloadable applications within WeChat’s ecosystem.
This Wednesday (May 20th) Jing Travel, China Luxury Advisors (CLA), MOVE THE MIND, and Content Commerce Insider will examine innovative digital solutions for museums hoping to attract Chinese audiences.
The hour-long webinar will explore the evolving virtual landscape and the opportunities and challenges it presents to institutions even after this period of lockdown.
The webinar will tackle focus areas such as live streaming and e-commerce, while also highlighting the digital-native approach of WeChat Go’s Mini Programs.
CLA co-founder Renee Hartmann, Editorial Director of Content Commerce Insider Sky Canaves, and Jessica Dai, Cultural Lead for CLA will lead a discussion focused on how museums can leverage these digital strategies to attract and engage with Chinese visitors during and post-pandemic.
About “Museums in the Cloud”
Tencent’s latest initiative, “Museums in the Cloud”, provides museums with a new mode of connecting with Chinese audiences. Participating museums have incorporated a range of cultural resources into their Mini Programs from VR tours to audio-video resources, which greatly enhances their ability to connect with a socially distanced public.
From New York institutions focused on contemporary art to an aquarium in California, the partner museums are diverse in both geography and focus. They include the Museum of Modern Art (MoMA), the Asian Art Museum of San Francisco, the Autry Museum of the American West, the Solomon R. Guggenheim Museum, the Museum of the City of New York, the Brooklyn Museum, Peabody Essex Museum, Walt Disney Family Museum, the Telfair Museums, Aquarium of the Pacific, and Lowell Observatory.