Search Results: wenchuang
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Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More -
Jing Culture & Commerce’s Top 10 Articles of 2020
As a publication focused on the intersection of art, culture, and technology, we’ve covered the digital pivot undertaken by cultural institutions and more in 2020. Read More -
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
At the heart of the brand's success story lies a trove of savvy partnerships that have raised its profile and won the affections of young consumers. Read More -
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More -
The Keys To A Successful Crossover Collaboration
Quirky collaborations are all the rage in China, but how are they launched and which products are a hit? Read More -
How POP MART is Taking Domestic Appeal Global
What’s driving China’s craze for art toys? POP MART’s overseas marketing director discusses the brand’s domestic appeal and global ambitions. Read More -
Decoded: China’s Livestreaming Platforms | Part Two
China's live streaming industry is booming. Here, JT breaks down the major live streaming platforms with ambitions in the cultural sphere. Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
How This Museum In Shanghai Blends Immersive Art And Commerce
Immersive art exhibitions are gaining traction globally. In Shanghai, Sinan Mansions has been developing an integrated revenue model since 2016. Read More -
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More