Search Results: cultural tourism
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What Overseas Tourism Brands Can Learn from China’s Recovery
As overseas destinations look ahead to welcoming back Chinese visitors, we share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to hit the road – and what practical tips we can learn from their example. Read More -
WeChat Optimization for DMOs & Cultural Institutions
Jing Travel and Chatly discuss WeChat as a key tool for tourism organizations and cultural institutions in a challenging year. Read More -
WeChat Optimization for DMOs & Cultural Institutions
2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of […] Read More -
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Chinese Cultural Consumer Habits Have Changed — Now What?
The expectations of Chinese audiences have shifted. How should attractions and DMOs respond and plan? A report by Morning Consult offers answers. Read More -
Essential Strategies for Cultural Branding in China
London's National Gallery is brand building in China through pop-ups, e-commerce sales, and meeting young art lovers where they are; online. Read More -
What Role Will Chinese Outbound Tourism Play in Post-Crisis Travel?
As pessimism swirls around the global travel industry, experts remain positive on the long-term health of Chinese outbound travel. The reason? Market size. Read More -
From Tour Bus to Boutique, Swiss Tourism is Shifting Focus
Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More -
How Cultural Institutions and DMOs Should Navigate the Coronavirus
As the outbreak continues, handling the situation sensitively is increasingly vital. We spoke to numerous industry experts to learn their advice. Read More -
Tencent’s Global Tourism Push Continues with WeChat Alliance
WeChat is creating a network for DMOs to better connect and communicate with outbound Chinese cultural tourists. Read More