Search Results: Chinese traveler
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New Zealand Keeps China Dreaming
Tourism New Zealand’s General Manager discusses the domestic pivot and forging new digital connections with future Chinese travelers. Read More -
Are Satellite Museums In China The Future?
As museums worldwide welcome a surge of culturally-engaged Chinese travelers, Centre Pompidou is trying something unprecedented; a partnership branch in China. Read More -
Hawaiian Cultural Institutions Go China-Smart to Counter Trade War
Having become the island's highest spenders in recent years, museums and attractions in Hawaii are rethinking their approach to Chinese travelers. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Alipay Makes Getting an Overseas Taxi a Click Away
Alipay has just made it easier for 150 million outbound Chinese travelers to hail a taxi in 33 cities across 10 countrie while traveling overseas. Read More -
Extended May 1 Holiday Creates Opportunities, Challenges
As China has extended the May 1 holiday to four days, more Chinese travelers are expected to take advantage by heading to popular short-haul destinations. Read More -
Stockholm Hopes WeChat Mini-Program Can Put Diplomatic Row in the Past
On April 1st, Visit Stockholm launched a WeChat mini-program in an effort to attract more independent Chinese travelers to the city. Read More -
CNY: The Journey Home, or the Journey Abroad?
Various DMOs and marketing partners have launched Chinese New Year promotions to attract a portion of the estimated 7 million Chinese travelers this year. Read More -
How Inspiration Ties into Performance Marketing: A Reflection on SFTA’s Fall Campaign
The San Francisco Tourism Association launched a successful campaign in conjunction with San Diego Tourism Authority to attract more Chinese travelers. Read More -
The Renaissance of Art Tourism: A Billion-Dollar Industry in the Making
As the world increasingly embraces the allure of cultural experiences, the art tourism market is experiencing a remarkable surge. Read More
