Search Results: chinese tourists
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Berlin & Beyond, German Cultural Hubs Lure China’s Travelers
Berlin benefited from the EU-China Tourism Year 2018, but equally important are the China-friendly experiences offered by a wide range of German cultural institutions. Read More -
How VMFA’s Alex Nyerges Created A Winning Cultural Exchange With China
The Richmond museum has been a pioneer in building relationships with prominent Chinese cultural institutions and director Alex Nyerges believes artistic exchange can become a "tie binding us together" in the trade war age. Read More -
Review: China’s Outbound Travel Market H1 2019
Despite some political road bumps in 2019, China's outbound tourism continues its unassailable rise in becoming the most important global market. Here is a continent by continent roundup of Chinese travel trends across the first half of the year. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
How Livestreaming For Local Museums Is The Next Big Thing
Connecting with culturally engaged Chinese audiences is increasingly key for Western museums, but with resources limited for so many cultural institutions, livestreaming could prove an affordable and effective method. Read More -
Sydney Botanic Garden Launches China-Friendly App And Tour
Royal Botanic Garden Sydney has installed 40 ‘smart-nodes’ throughout the 30 hectare space providing visitors with access to high-speed Wi-Fi. Read More -
Louvre Channels Iconic Works With Perfume Collaboration
The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More -
London & Partners: Culture with a China-First Strategy
The shift to cultural tourism is being led by a young generation of well-educated Chinese who are seeking balanced travel experiences. London & Partners is hoping to capitalize. Read More -
How Museums Can Offset Losses From The Trade War
How the U.S. travel industry — and by extension, the nation’s museums and cultural institutions — is becoming an unexpected casualty of the trade war. Read More
