Tag
douyin
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Three Destinations Showing Instagram’s Impact on Chinese FITs
Despite being banned since 2014, Instagram remains an important trendsetter and research tool for Chinese millennials and free independent travelers. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
The Met Gala Got More Than 170 Million Views in Less Than 48 Hours. Here’s How.
For this year’s Met Gala, an event that has never wanted for exposure, the Met decided to harness the vast power of the Chinese video-sharing app Douyin, aka TikTok outside of China, to the tune of 170 million views in 48 hours. Read More -
Interview: Chinese Travel KOL Xiao Mo
An interview with Chinese travel KOL Xiao Mo about how she and her husband A-Hou use the different platforms to promote brands and destinations. Read More -
Travel Hacks: Israel Continues to Boost Services for Chinese Tourists, and More Chinese Travel Trends
A round-up of the week's China-related travel news, including Israel marketing tourism to China, China-New Zealand Year of Tourism kicking off, and more. Read More -
China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands
Chinese short video platform Douyin has grown in popularity among travelers, and DMOs need to take notice of its potential in attracting Chinese tourists. Read More -
Chinese Women Hold Up Most of the Travel Industry
Chinese women continue to become a dominant force in the travel industry as Ctrip notes that they are the majority of travelers and tourism decision-makers. Read More -
CNY: The Journey Home, or the Journey Abroad?
Various DMOs and marketing partners have launched Chinese New Year promotions to attract a portion of the estimated 7 million Chinese travelers this year. Read More