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How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More -
Mister Rogers Vibes And Chinese Folk Stars: TikTok And Douyin Success Stories
Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More -
Riding The TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More -
How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More -
Five Simple Weibo Tips For Museums
Weibo boasts 200 million travel-engaged users. Developing a strong digital strategy is key for museums and cultural institutions hoping to connect with China’s Free Independent Travelers. Read More
