Tag
IP products
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Netflix Banks On Its Squid Game IP With A Pop-Up Installation In Seoul
The exhibition bears out the streaming giant's continued intentions to expand its IP footprint outside of the digital realm. Read More -
With TOPTOY, MINISO Makes A Bid For The Art Toy Space
Will the retailer's ambitious new sub-brand, which features its original IP, win it a lucrative share of the art toy market? Read More -
Netflix Enters The E-Commerce Space, Its Considerable IP In Tow
With the launch of Netflix.shop, the streamer is showing a willingness to grow the parameters of its IP in multiple directions. Read More -
V&A Launches Art Deco Pop-up in China
The London museum’s latest pop-up store signals its continuous push into China over the coming months and years. Read More -
The Chinese Toy Giant With Art World Designs
POP MART aspires to become China's Disney. Its Overseas Marketing Director discusses how understanding the cultural tastes of Chinese millennials could be the key. Read More -
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
Louvre Channels Iconic Works With Perfume Collaboration
The Louvre has collaborated with famous perfumery, Buly, to create eight unique fragrances to be sold in a museum pop-up shop. Read More