Tag
livestreaming
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The Agency That’s Bringing Italy To Chinese Tourists
In partnership with the Italian Ministry of Culture, Digital to Asia has been connecting Chinese tourists to lesser-known Italian cultural gems. Read More -
Decoded: WeChat Channels for Cultural Institutions
Tencent has developed WeChat Channels to compete with short-video apps TikTok and Kuaishou. Read More -
Inside The Natural History Museum’s Successful Digital Pivot
“Being agile and flexible,” has been key to driving digital engagement, says Brad Irwin, the museum’s Head of Global Engagement. Read More -
The Digital Channel That’s Making Art Available To Stream
ArtBrowser TV doesn’t just intend to make art accessible, but hopes to provide a platform for emerging creatives and cultural organizations. Read More -
How Will Kuaishou’s IPO Bolster China’s Livestream Landscape?
As China’s second most popular video app launches on the stock market, its rising profile is drawing the attention of cultural institutions. Read More -
David Guetta Livestreams New Year’s Eve DJ Set From the Louvre
Accompanying the performance was a state-of-the-art light show that illuminated the Parisian landmark. Read More -
Inside the Centre Pompidou and Fliggy’s Livestream Partnership
The institution's first livestream event, co-hosted by Fliggy, forms a key piece of its China-facing strategy. Read More -
London’s Natural History Museum Debuts a Livestream Tour on Fliggy
The latest cultural institution to partner with Fliggy, the museum offered an interactive tour of its vast holdings to some 100,000 viewers. Read More -
How Twitch Can Help Museums Cultivate New Audiences
Twitch's diversified content and engaged user base offer cultural organizations opportunities to form new connections. Read More -
New Ways of Traveling: Maintaining the Bond with Chinese Tourists | Part Two
Post-COVID, brands hoping to position themselves in China should either look to physically establishing their business on the mainland or implementing alternatives to engage audiences. Read More
