Tag
Mini program
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Gogh For Gold: Inside The Van Gogh Museum’s Dynamic WeChat Strategy
The museum solidifies its Chinese outreach with its WeChat Mini Program, which boasts e-commerce and interactive features. Read More -
How Chinese Museums Are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More -
What Would A WeChat Ban Mean To U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More -
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Behind Christie’s Hottest China Tool
The auction house's WeChat Mini Program is revolutionizing how it connects with China. We spoke to the tech agency responsible. Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Can Tencent Revive Chinese Tourism in Italy?
Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More -
Christie’s Adapting To China’s Digital Landscape
The auction house's Mini Program facilitates direct communication and engagement with China, lessons from it are applicable across the cultural sector. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More
