Tag
social media
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How To Optimize Your WeChat Account To Better Serve Audiences
WeChat is important for DMOs and cultural institutions. Learn about WeChat touchpoints and successful engagement strategies across museums and destination marketing organizations. Read More -
Weibo Live Streams are Helping New Zealand Win China — Here’s How
China is New Zealand’s most valuable market, live streams from local influencers are helping it stay top of mind. Read More -
Six Ways Museums Can Generate Revenue Through Digital Content And Virtual Experiences | Part One
Museums have suffered serious financial losses during the pandemic. Can digital innovation and virtual programing help them to generate revenue and navigate through the crisis? Read More -
How Mixing Art And Retail Can Work In China (And How It Can’t)
In China’s retail scene, art and curation have the ability to tap into Gen-Z shoppers, and they could be remedies for brands and retailers after COVID-19. Read More