Britain’s Tate Museum recently signed a development partnership deal with the forthcoming Pudong Museum of Art in Shanghai (due to open in mid-2021), where it plans to hold three exhibitions of works drawn from their world-renowned collection. The London gallery will also act as a consultant for the PMoA over the next three years, providing training and assistance in areas such as visitor services, operations, art handling and exhibition management, audience development, and learning. This is just another example of how the western world’s biggest museums have been developing strategic partnerships with cultural institutions in China in order to increase brand awareness and cultural ties.


Jing Culture & Commerce